MOST COMPREHENSIVE OLYMPIC SHOOTING COVERAGE IN HISTORY

[USAS]

MOST COMPREHENSIVE OLYMPIC SHOOTING
COVERAGE IN HISTORY PLANNED ON
THE NBC NETWORKS AND NBCOLYMPICS.COM

TV Listings and In-Depth Shooting Preview Available Now on NBCOlympics.com

NEW YORK – Shooting fans can follow the 2004 U.S. Olympic Team like never before. The networks of NBC: NBC, MSNBC, CNBC, USA, Bravo, Telemundo and NBC HDTV will broadcast an unprecedented 1,210 hours – more than the past five Summer Olympics combined. The 24-hour coverage will include action from all 28 Summer Olympic sports for the first time, with shooting featured on Bravo, MSNBC and CNBC. Over the 17 days of the Athens Games, the networks of NBC will average more than 70 hours of Olympic coverage per day. To navigate all of the Olympic coverage, complete television listings are available now on NBC’s official website for the 2004 Athens Games – www.NBCOlympics.com.

NBCOlympics.com is the Internet’s preeminent, around-the-clock source for news now through the 2004 Olympic Games, Aug. 13-29. Fans have access to the most in-depth information available on Olympic athletes and sports, exclusive competition video highlights, real-time results, and much more. For the first time, through a unique partnership with NBC affiliated stations, NBCOlympics.com will offer extensive, localized coverage of Olympic stories in your area in its new “O-Zone” section.

NBCOlympics.com will offer an array of exclusive content:

• Interactive Television Viewer’s Guide – One of the most trafficked portions of the site, this section will be more important than ever with the 24-hour coverage on the NBC Universal networks. Viewers will be able to sort the listings by sport, network, day and time, as well as search by key words such as athlete, team or country.

• Video Highlights – The only web site providing video highlights of Olympic competition in the United States, NBCOlympics.com will feature produced post-broadcast highlight packages at least twice per day during the Games, individual highlights of key plays and action, as well as athlete interviews.

• Real-time Results and Medal Counts – The only U.S.-based web site providing real-time, comprehensive results and medal counts.

• Sport Sites – “Sites within the site” provide news, features, video, photos, polling and more for each of the sports contested in Athens.

• Inside The Sport – Interactive Flash application that features video demonstrations, audio and photos, detailing the rules, history, fun facts and more of each of the Games’ sports in a clear and compelling presentation.

• Athlete’s Voice – Exclusive audio clips from key Olympians, incorporated into slideshows, enabling athletes to tell their stories in their own voices.

• Athlete Bios – More than 1,200 bios, including in-depth bios on every member of the U.S. Olympic Team.

• Country Tracker – Surf the globe in this interactive Flash application to learn about the 202 countries -- and their Olympic outlooks and histories -- competing in Athens.

• “Access Athens” – Daily video reports during the Games from “Access Hollywood” anchors Nancy O’Dell and Billy Bush that highlight the hottest trends and celebrity sightings in Athens.

• NBC Olympic Commentator Analysis – NBC’s team of broadcasters will provide expert analysis pre- and during the Games.

• Merchandise – Shop for U.S. Olympic team gear, NBC Olympics products, official Athens 2004 items, trading pins and more.

NBC began its online coverage of the Olympic Games in 1996 during the Atlanta Olympics. That Internet presence was dramatically increased in 2000 during NBC’s Sydney Games coverage and again in 2002 at Salt Lake where the NBC web site became one of the Web’s most trafficked & critically acclaimed, sports Internet sites. NBCOlympics.com averaged more than one million visitors a day during the Salt Lake Winter Games and set a single-day record with 2.4 million visitors the day of the ladies figure skating final.

NBC, America’s Olympic Network, holds the exclusive U.S. media rights to the Olympic Games through 2012, which include Athens in 2004, Torino, Italy in 2006, Beijing in 2008, Vancouver 2010 and the Summer Games of 2012.

Internet Broadcasting Systems is Web’s #1 local news provider, operating local news and information sites with over 60 leading TV stations. IBS delivers “TV at work” in all Top 10 U.S. markets and 22 of the Top 25 markets, combining all television stations owned by NBC, Hearst, Cox, Washington Post Company, McGraw-Hill, and others. These top broadcasters use their IBS web sites to carry their 150 million + viewers through the day, serving them with trusted local news and information online during working hours and then back to TV at home. IBS provides advertisers a large, unduplicated, and highly attractive audience, primarily at-work, across 93% of top market households.